Should You Choose Urdu or English for Your Business Website?

When creating a business website in Pakistan, one of the early decisions you’ll face is choosing the language: Urdu, English, or both. This choice may seem simple, but it can have a real impact on how visitors understand your brand, how long they stay on your site, and whether they become customers.

Let’s break down the pros and cons of using Urdu, English, or a mix of both on your website.

1. English: Still the Standard for Online Business

English is widely used for business websites in Pakistan. Many visitors, especially those searching for services online, are already familiar with it.

Why choose English?

• It’s seen as professional and modern
• Works well for targeting international clients
• Better compatibility with SEO and search engines
• Access to a wider range of fonts, plugins, and tools

2. Urdu: Builds Local Trust

Using Urdu can help you connect with an audience that prefers local language and may not feel comfortable in English. This is especially useful for services like clinics, small businesses, or local shops.

Why choose Urdu?

• Shows you care about your local audience
• Useful for elder visitors or non-English speakers
• Creates a more relatable experience for certain markets

3. Using Both: Best of Both Worlds

Many successful Pakistani websites now use both English and Urdu. This gives your visitors a choice, which can improve user experience and lead to better conversions.

How it works:

• Create a language switcher or a separate Urdu version of the site
• Keep your branding and layout consistent across languages
• Ensure translation quality — avoid auto-translators where possible

4. SEO Considerations

Search engines like Google can index Urdu content, but English tends to have higher competition and better optimization support. If you’re targeting local search, using Urdu keywords might help you reach untapped audiences.

Still, make sure the site structure (URLs, titles, metadata) is clean and clear in any language you choose.

Final Thoughts

There’s no single right answer. If your business targets professionals, exports, or digital services, English might be best. If you work with the general public, Urdu adds familiarity. And if you want to reach both? Use both, smartly.

Need help building a website in Urdu, English, or both? Get in touch with our team — we build sites that connect with real people.